Company:
Duration:
Role:
Too Good To Go (TGTG) is on a mission to tackle food waste, their app allows folks to explore stores and restaurants in their local area and save surprise bags of surplus food from going to waste at a great price.
Prompt:
Redesign the TGTG mobile app's discovery page with the goal of increasing the discoverability of surprise bags, making it easier for users to find and rescue delicious, unsold food.
Goals:
- Help users more easily find relevant bags
- Ensure it’s accessible, simple, and on brand
- Keep users coming back
Approach:
- Product audit
- Survey users
- Heuristic evaluation
- Competitive research
- Ideation (wireframes)
- Refine solution
- Prototype
Insights + assumptions:
- Reducing cognitive load for users on the discover page will make the discovery process easier and more enjoyable, increasing conversions.
- Users care about 3 things when converting: price/value, quality, and convenience. This information should be emphasized in the design.
- If I can de-risk the “surprise” element for users this could help catalyze a decision.
- There are two offerings with different value props (bags + parcels). I should present both to users distinctly to avoid confusing them.
The solution:
From my experience on the app as well as the user research I had done for the case-study a general consensus was that people were overwhelmed. In my solution I focused on reducing noise in the discovery experience while still allowing folks flexibility in how they discover their next meal.
If you'd like to see my in-depth case-study and design file for this challenge just shoot me an email (t.montagano@gmail.com), I'm happy to share more of my work :)
