Homewise began with the belief that the current ways to get a mortgage were outdated, inefficient, and didn’t have the home buyer's best interest in mind. The Homewise team is on a mission to change that.

I was brought on in a freelance capacity to support an iconography refresh for the company. I worked closely with the leadership team to establish a set of icons that they could use on their website and within their client onboarding flow.

It was important that the the iconography set worked cohesively with the existing brand guidelines and were able to convey a sense of approachability and trust. We worked together on three different iterations and ultimately came to a final set that we believe signal a different way of working within the mortgage space.