A photograph of a me standing in front of a lake at sunset.
Too Good To Go (TGTG) is on a mission to tackle food waste, their app allows folks to explore stores and restaurants in their local area and save surprise bags of surplus food from going to waste at a great price.

I completed this design challenge for TGTG as part of my application for a product design position with the company. My assignment was to increase the discoverability of surprise bags, making it easier for users to find and rescue delicious, unsold food. In this case study I uncover user insights and implement strategic changes that not only improve user experience but also contribute to a more sustainable world.

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Brand redesign

Defining a position that was true to Yuhu, what we did, and the impact that we made.