Yuhu was a proptech company focused on improving the multi-family rental experience. Putting property teams and residents first, our comprehensive and easy-to-use software shaped the way people operated and lived within the multi-family rental space. The company was acquired by HappyCo a year after the rebrand.

Yuhu’s brand suffered from a lack of direction. Fragmented and lacking a clear position and voice, our brand fell flat. The goal of our rebrand was to create a position that was true to who we are, what we do, and the impact that we make.

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